My Book - Amazon #1 International Best Seller
What if You Could Finally Take the Chaos Out of Proposals?
Nobody is born knowing how to manage proposals. But the truth is, you can learn how to lead them with less stress—and win a LOT more—when you follow a proven, repeatable system.
Proposal management isn’t just about meeting deadlines—it’s about clarity, strategy, and teamwork. Whether you work in AEC marketing, business development, or government contracts, your ability to create proposals that are clear, compliant, and compelling determines your win rates, your career growth, and your firm’s success.
In the fast-paced world of pursuits, two truths stand out:
Fact #1: Clear systems and intentional strategies = higher win rates, stronger teams, and less stress.
Fact #2: No systems = constant fire drills, weak proposals, and missed opportunities.
Putting the Right Structure in Place is the Single Most Powerful Shift You Can Make in Your Career
This book teaches you a practical, step-by-step framework to reduce chaos, improve efficiency, and increase your wins—starting today. (Because we all need to improve our proposals starting today—not on the next project or next quarter.)
If you’ve ever struggled with SME interviews, last-minute scrambles, or unclear processes, this book is for you.
If you’re ready to stop spinning your wheels and start leading proposals with confidence, this book is for you.
Bottom Line: If you want to reduce stress, build stronger collaboration, and win more work, From Chaos to Clarity is for you . . . especially if you’re not getting the results you want right now.
Trusted by Proposal Teams at Leading AEC Firms
"This weekend I finished "From Chaos to Clarity, Unlock the Proven Process to Boost Your Win Rates." It was a quick read packed with actionable insights. I especially appreciated the short, focused chapters. From building a strong proposal team, to communicating effectively with SMEs, to refining your proposal process for winning results, this book offers practical strategies worth applying. It definitely left me inspired to revisit and improve processes and communication with my own team. Check it out!"
“For our $500 million CMGC win, Angie’s leadership was the difference-maker—professional, efficient, and master storytellers who deliver exactly what they promise.”
“Angie and her team gave us insights we didn’t have before and made the whole pursuit process both effective and fun. I’d recommend Ideas at Dawn for any proposal need.”
“Angie is always upbeat, meets every deadline, and delivers a polished product. She refreshed our proposal process and helped us stand out from the competition.”
“Angie’s AI-powered tools session turned a daunting topic into clear, actionable steps and gave us practical ways to streamline our entire proposal workflow.”
“With 15+ years in proposals I thought I’d seen it all, but this workshop delivered fresh ideas—from AI hacks to smarter kick-offs—that we’re already using.”
“The training exceeded my expectations—boosted my confidence with AI tools and armed me with pre-kickoff tactics that save time without sacrificing quality.”
“The project wasn't won but that wasn't necessarily the goal. The session gave us clarity and tools we could apply across other pursuits. That’s long-term value.”
“The SOQ proposal that Ideas at Dawn created for us was a significant improvement in how we present our firm. The structure, writing, and visual layout stood out and helped us communicate our capabilities clearly. It was a key part of securing an interview and ultimately winning the project.”
“It was great as a refresher, for past lessons and reminders of proposal best practices. I took away tools to streamline the process and reduce the chaos leading up to deadlines.”
“Good, efficient proposal development process for everyone involved. Clearer direction on assignments and win themes kept us aligned.”
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